Isaiah Miller
UFID: 80191457
Forming An Opportunity Belief
5/11/2020
My belief is that there is a better way to help people going through major life transitions liquidate their entire estate at once.
A few major life transitions where liquidating an estate, or significantly downsizing, could be a good option include divorce, transitioning to an assisted living facility or nursing home, and inheriting an estate of a recently deceased family member. All of these scenarios are accompanied by overwhelming emotions, and encompass elements of grief. The unmet need of the grieving party, which is either the beneficiaries of the estate, or the personal representative, is the need to get rid of all the 'stuff' they're now responsible to liquidate, including real property like real estate, and personal property like vehicles, collections, furniture, and straight-up junk. This is a brand new responsibility or 'need' of the party, and although they have their own lives and daily duties, this is a new chore they've been assigned to handle. Currently, these affected parties are figuring out the best ways to go about liquidating the unwanted assets in a timely manner, including listing the real estate with an agent, selling the 'stuff' at an estate sale, and selling the car to a car dealership or car purchasing business. They are faced with many decisions, and are likely feeling the pressure of making the 'right' choice. This takes a lot of time, energy, and focus on a situation that is already extremely emotional and confusing. At this point, I am 90% sure that this problem exists, and could be solved in a better way.
The prototypical customer is the person in charge of liquidating a large estate of assets during or after a major life transition. In the case of a major downsizing or transition to an assisted living facility, this could be the original owner of the assets. In most cases, the prototypical customer would be the beneficiary of an inheritance, or personal representative of a probate estate.
I spoke to a probate attorney, David Goldman, here in Jacksonville about this. Although this isn't the exact prototypical customer (which would take far too long to find in the allotted time for the assignment), he works with my prototypical customer on a daily basis. We talked for an hour and I asked him a variety of questions about my idea. In his experience, the nature of the need is in the ability to settle a probate, or to simply liquidate unwanted assets in a timely manner without too much pain. This pain could come from loved ones having to face every element of the liquidation, sorting through loved ones belonging (outside of mementos and personal items they want to keep), sitting in the vehicle, etc., or it could come from spending many hours coordinating the sale of the estate. Currently, people usually list the unwanted property with an agent, hire an estate-sale company, sell the car to CarMax or a car dealership, and find a trash removal service to clear the house out. Many times the personal representative ends up selling the real property, like the home and land, to a real estate investor out of necessity of the sale. He told me that out of his current 165 probate cases, he thinks that or at least 10% of them, an single buyout of assets would, "make a heck of a lot of sense."
I also spoke to Julie Childers, a local realtor who has done a variety of probate sales, divorce sales, and other transactions where major life transitions were involved. We spoke for about half an hour, as I met a referral for a real estate purchase that I wanted to send her way, so I had to call her anyways. I asked her different questions about the clients she had in this situation, and whether or not an entire buyout would be a benefit. Originally, I didn't portray the idea accurately, and she interpreted it as a regular 'trash haul away' service. I further clarified, letting her know that it would be a buyout of the entire estate (except for the possessions they wanted to keep). We would have the ability to write one large check for the home, land, car, boat, airplane, WHATEVER. After I rephrased the business, she understood it and affirmed the validity. She said, "If I have a lead that has a bunch of stuff they don't want to deal with, you will quickly and easily buy it and handle it all?" I confirmed, and we decided to work together. At this point, I realized there was another high margin revenue stream that I had missed. I will further discuss this in my summary.
The last person I spoke to was Deidra Crane, from News4Jax, a Jacksonville news outlet. She had reached out to me originally to try and sell me marketing services for one of my other companies, which I didn't see as being a good fit. However, I decided to ask her a little bit about this other business, as marketing to the masses can be good for branding, especially when almost everyone knows someone going through a major life transition. We spoke for an hour and a half, and she told me the story of her grandmother, who recently passed away. Her mother was named the personal representative, and her mother died intestate, so there was no will in place to help simplify things. Even with a will, many times assets must be liquidated to 'settle' an estate. She told me that after hours and hours of work, stress, and emotional hardship, she sold the house to a house flipper for below market value to move it quick, her car to a car dealership, and had to hire an estate-sale company where she got taken for 30%, a fixed fee, and lost possession of unsold property at the estate sale. She also had to hire a trash removal company to clean the house out prior to sale. Nice, right? She was emotionally suffering from this hardship, and had to sort through a lifetime of memories at a hard time, simply to settle a legal matter. She also had a regular job and other responsibilities to follow through on at the same time. This conversation was helpful to me, because Deidra agreed that the fragmented process that still yields below-market values is still often used because it is virtually the only option for so many people.
By talking to Mr. Goldman, I learned that a lower percentage of people going through probate than I expected would be a great fit for an entire estate buyout (in Mr. Goldman's opinion). I also learned that most of the time, a service like this would not directly benefit him as a lawyer, since it doesn't really change anything. I have run the idea by other attorneys since then, and some of them said that by liquidating the estate quickly, it would help settle the estate expeditiously, meaning the attorney would get paid quicker. I learned that usually the attorney is paid out a percentage of the estate value.
My conversations with both Deidra and Julie were encouraging. By speaking to them, I recognized that forming relationships with realtors, divorce and estate attorneys, and assisted-living facilities would be a great way to get referral business and also help their own businesses generate revenue. A mutual benefit. Mrs. Childers and I are on a basis where if I refer her a client that closes a deal, I will be owed 25% of her commission as a marketing fee. We discussed the potential for high-margin revenue through a multitude of referral options that would not only benefit my company with revenue, but also benefit the client going through the transition by providing high-quality resources to them, and the end-service-provider as well. Overall, I am excited about this venture, and I think there is a lot of potential to not only help send business to other organizations based on the clients needs and goals, but also offer private money investors a new asset-class to explore. I've been interested in real-estate for a long time, but the industry is packed with people working too hard for too little. I believe that this approach would not only provide a new entry point to real estate for juicier deals, but other profit centers like referral income, hard asset flipping (high ticket items like jewelry, vehicles, collections, etc.), and high-volume sales to niche pre-owned retailers (like selling high volumes of antiques to an antique store, high volumes of furniture to furniture resellers, etc.). This way, we would be able to either profit from referrals and never pay a dime or take possession of anything, all the way to taking possession of everything (with potential referral income from a financial planner, their own estate attorney, etc.), and quickly liquidating the lower-value items, and taking 1-4 months to liquidate high value goods for closer to market value by bringing it to the right markets in the right way.
I know that everyone should always be OPEN to adapting. Not necessarily eager to adapting, but open to it. By taking time to research new opportunities to morph into a better business with more potential, a company can continue to develop and provide a better product or service. With that said, adaptation shouldn't be confused with fickleness. People or companies that our constantly chasing the new shiny opportunities consistently fail. I have experienced that myself, and have to be very careful and aware of it because I love new things. I believe my idea has morphed into something greater with more potential, and I will still continue to build it.