23A

• Generate a list of all of the resources in your venture (produce a list of at least 10 resources that you already possess). This can include your human capital, social capital, financial capital, and capabilities. You may also discuss the organizational culture you intend to create (but, obviously, it's not a resource that you have, now.) 

- human capital

- financial capital

- some social capital

- licensing for real estate

- marketing skill

- digital resources

- automation

- local service intelligence

- creative real estate knowledge

- problem solving and empathy

• Conduct a "VRIN" analysis for each resource. That is, describe, for each resource, how it is valuable, rare, inimitable (how hard it is to copy by others), and non-substitutable (are there other resources that can provide the same benefits?). 

- human capital (valuable: YES, rare: NO, imitable: YES, non-substitutable: YES)

- financial capital (valuable: YES, rare: NO, imitable: YES, non-substitutable: YES)

- some social capital (valuable: YES, rare: NO, imitable: YES, non-substitutable: YES)

- licensing for real estate (valuable: YES, rare: NO, imitable: YES, non-substitutable: YES)

- marketing skill (valuable: YES, rare: NO, imitable: YES, non-substitutable: YES)

- digital resources (valuable: YES, rare: NO, imitable: YES, non-substitutable: YES)

- automation (valuable: YES, rare: NO, imitable: YES, non-substitutable: YES)

- local service intelligence (valuable: YES, rare: NO, imitable: YES, non-substitutable: YES)

- creative real estate knowledge (valuable: YES, rare: NO, imitable: YES, non-substitutable: YES)

- problem solving and empathy (valuable: YES, rare: NO, imitable: YES, non-substitutable: YES)

• Remember, not ALL resources will measure up well. That's OK. You just need one. 

• After conducting the VRIN analysis, determine what your top resource is. Explain why it's more important to your venture than all of the other resources.

Our top resource is our problem solving and empathy, because we are able to actually employ and utilize our other resources effectively due to our problem solving skills.